#144.Todd Barber: Producer of Rampage on Freeride’s Evolution and the NST Bike Tour

Todd Barber, co-founder of Red Bull Rampage, joins us to share the incredible journey behind one of the most iconic freeride mountain biking events in the world. From Rampage’s daring beginnings in 2001 to the groundbreaking inclusion of women riders and the evolution of its unique judging format, Todd reflects on two decades of redefining action sports.

We also dive into the creation of NST Bike, a bold evolution of the Proving Grounds qualifier Todd launched in 2019. Discover how a collaboration with snowboarding legend Travis Rice helped shape the Natural Selection Tour’s expansion into biking, bridging the gap between slopestyle and big-mountain freeride competitions.

With upcoming events in Queenstown, New Zealand—including a “last chance qualifier” at the Dream Track—Todd shares his vision for the future of freeride, the challenges of finding unique locations, and the exciting multi-sport expansion of NST. This episode is packed with stories of innovation, community, and pushing the limits of what’s possible.

The Search | Natural Selection Tour Bike

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